Clearwater Farm shoot

Drove up to Simcoe for a unique filming experience: Future Chicken: the mascot. Future chicken is an animated children’s program aimed at creating climate change awareness. Future Chicken was then brought to life by Hogtown mascots in Toronto and taken to Clearwater Farm in Simcoe to meet with the children during one the farm’s events. Using wool and other sustainable materials makes Future Chicken one of the most environmentally friendly mascots ever produced.

A collaboration between the Canadian Wool Council and the Clearwater foundation, the video for Future Chicken will premiere sometime in March 2026.

Michael ArmstrongComment